SABI 2024 Wrap Up
I’ve had three tries at making this blog post shorter… but I’ve succumbed to the fact it’s not going to happen!
2024 was a year to remember - filled with professional milestones, goals accomplished and the privilege of shooting in beautiful locations with amazing people. Here’s a look back at the highlights of the year…
WINS BY THE FACTS
+ Completed 62 photoshoots with 36 incredible clients.
+ Attended 18 networking events, including hosting 2 of my own!
+ Launched the Melbourne Photoshoot Venue Directory, starting with 21 venues and ending the year with 39.
+ Flew to Sydney twice for projects with two different and amazing clients.
+ Registered for GST after hitting the threshold.
+ Upgraded my camera gear to elevate the quality of my work even further.
+ By mid-2024, short-form videography became a key offering, included in over half of our photoshoots.
+ Most importantly, strengthened industry connections by collaborating with brands that share my passion for beautiful design.
WHO SABI COLLECTIVE WORKED WITH
Today marks 2 years of moving to Australia. A journey that meant starting SABI Collective from the ground up, with 0 Australian clients on the books. 2023 was a year of experimenting with a range of photography projects, not just interiors. By 2024, we focused on growing within the Melbourne interior photography scene. Of the 36 clients we worked with in 2024, here’s a snapshot of the industries we had the pleasure of working in:
REFLECTING ON 2024
2024’s word of the year was the same as 2023: Momentum. And boy, did I keep that going. This was my first full calendar year running SABI Collective full-time, and it’s been a journey of growth, creativity and gratitude.
From completing major creative shoots to hosting my own networking events and being flown interstate, 2024 was all about pushing forward and building momentum. Slowly but surely, we’re carving out a name in Melbourne’s interior photography scene, and I couldn’t be prouder!
INS & OUTS OF 2025
What’s coming with me into 2025:
+ Thriving in the interiors niche - growing stronger connections and elevating my craft.
+ Being laser focused.
+ Refined photography and videography packages to maximise content for clients.
+ Collaborative opportunities with other creatives in the interior industry.
+ Holidays (and bringing my original camera along for fun).
+ A commitment to high standards, but focusing on progress over perfection.
What I’m leaving behind:
+ Saying yes to everything out of fear of missing out.
+ Overthinking every small decision.
+ Spending too much time on admin tasks.
+ Comparing my journey to others’.
+ Undervaluing my time and creative energy.
2025’s word of the year is “Thrive”. It’s time to lean into everything I’ve worked so hard to build and truly flourish in the year ahead.
And finally, thank you.
To every client, collaborator, friend and supporter who has been invested in this journey - your belief in me and SABI Collective means more than words can express! Here's to a new year of growth, creativity and thriving together.
With gratitude,
Sam x