Interior Brand Photoshoot Prep
When planning a location shoot for your brand, it's important to think beyond the basics. A successful shoot tells a cohesive story, showcasing your brand's identity and product functionality while creating visual content that resonates with your audience. Here's a breakdown of the different types of images to aim for, for both a service-based or product-based interior brand.
All images are found on Pinterest, unless specified.
Service-Based brands
Branding Portraits
You and your connection to your brand. Think styled shots of you in a beautifully curated interior space that reflects your aesthetic. These images work great for your website's about page or social media profiles.
In-Action Shots
Capture candid or semi-candid moments of you working. Example: styling a vignette, consulting with a client or reviewing samples. These shots showcase your expertise and process.
Client Experience Moments
Show your audience how clients engage with your service. I feel this often gets missed! This could be a staged meeting or walkthrough, showing how you collaborate and communicate with clients in a real-world setting.
Product-Based Brands
Lifestyle Context - Give Some Inspo!
Place the product within a styled, lived-in setting. A vase on a textured table with soft lighting, or a chair by a curated reading nook, helps potential buyers imagine the product in their own home.
Product as the Hero
Give the product its spotlight moment. This might mean isolating it in a minimal scene where it’s the star - clean lines, a simple background, and ample negative space… we love negative space.
Human Element
Include a person interacting with your product - whether that’s hands arranging flowers in a vase, someone lounging on a sofa, or using motion blur. This adds a relatable, human touch that draws your viewer in.
That’s A Wrap
Before the shoot, create a shot list tailored to your brand's goals. Work closely with your photographer and stylist to ensure every image supports your brand narrative. With the right preparation, you’ll walk away with a library of impactful visuals that elevate your brand!
At SABI Collective, we take the guesswork out of planning. A mood board and shot list are included with every booking to ensure we maximise our time together and create imagery that resonates. If you’re interested in collaborating and working together, send Sam a quick message here.
Key words for Pinterest:
Branding Photoshoot, Interior Branding, Interior Stylist Photoshoot, Interior Designer Branding Photos, Aesthetic Personal Branding, Interior Design Photoshoot, Interior brand photoshoot inspiration, Modern Minimal Interior, Editorial Interior.